Regional News

Argentina’s Workana receives the largest investment in its history

By Silvia Castro Betancourt 0 Comments NEWS, Regional News
This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
Workana, one of the biggest independent professionals platforms of Latin America, with more than one million freelancer members, recently obtainedUSD $7 million in financing.
The Argentinan-based company said that this is the largest investment it has received since its launch.
Workana received its financing from SEEK, which is already a shareholder in companies such as Brazil Online Holdings - parent company of Catho - and OCC (Professional Career Center in Mexico).
With this investment, Workana seeks to maintain its lead in South America, as well as starting its expansion into Southeast Asia.
Guillermo Bracciaforte, co-founder of Workana, explained: "For the first time, not only will we continue with strong growth in Latin America, but we also have plans to expand into new regions, where we believe we will have a competitive advantage thanks to what we have learned in these first six years."
"These are ambitious plans, and we are still in the planning stage, but we are sure that it is a great opportunity for an Argentine company to succeed in the online job market worldwide," he said.
The executive said that the option of Southeast Asia corresponds to the increase of the online market in that region. According to a report by Google and Temasek, it should reach the position of "leader in the use of the Internet" in 2018, because local consumers spend more time on the mobile Internet than in any other country, with 3.6 hours per day . In addition, the number of active users per month reached 330 million in 2017.
Bracciaforte stated that the growth of the digital market requires qualified and informed professionals, which could be a good opportunity to encourage local independent work.
This is the third financial investment that Workana has received from SEEK, totaling USD $12.5 million from the first round in 2016. According to Bracciaforte, the company's new achievement is to continue with the investment to offer a better platform to small and medium enterprises and registered independent professionals, as well as provide a significant expansion of the company.
This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

 

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