On March 14, 2018, the 3rd edition of Big Data to Action was held at the Palacio de la Prensa in Madrid. The day was organized by business school MSMK that specializes in Big Data and related technologies explored the news and the future through their expertise in this sector with leading companies and institutions of change.
For five hours 22 speakers were able to discuss and analyze the disruption at a very intense pace, awakening the interest of more than 600 people, turning the event into a trend with the hashtag #BDTA18. The data, business intelligence, the Internet of Things (IoT), AI and Blockchain were protagonists in the agenda, but the premise in consensus was the value of people from different perspectives.
The term VUCA was the starting point given by Luis Ortiz, director of the Data Analytics Academy of MSMK and presenter of this forum: "We live in an environment characterized by the (V) speed at which it changes; (U, acronym in English) the uncertainty generated by these changes; (C) the complexity they produce, the amount of data; and (A) ambiguity," he said. After this proposition the question arose: How do we survive this context?
Talent, adaptation, democratization
Talent is one of the key levers that companies have to extract the maximum value from data. On the other hand, technology only gains value insofar as it is made by and for humans. Where does the higher value data come from? Probably from people. Why are these data so valuable?
"Put the technology in the hands of the right people and you will have a better world" was one of the phrases that came to light in the intervention of David Lozano, senior IoT Manager Southern Europe & Middle East of Vodafone. This expert explained the case of the exoskeleton of the company Ekso Bionics that through the IoT technology of its operator registers a significant number of data that will transform the lives of people who have chronically lost mobility in their extremities.
In his speech Lozano also advanced important data of the sector and the development of the IoT in the coming years. "80% of data is generated and consumed through mobile devices," he said. To this he added that by 2020 there will be 20 billion data connections that will make Big Data an irrefutable reality. The key is in adapting, this or dying.
The Cognitive also acquires value when the machines learn from humans the ability to analyze data that allows them to identify contexts to relate in a more natural way, something pointed out by Manuel del Barrio, head of Business Development of Decide Solutions, who spoke about the potential of the artificial intelligence in the improvement of customer relations "85% of customer service centers for 2020 will operate through virtual agents" he said. In addition, he showed that the heart of virtual agents is Big Data and through them companies will gain value, "in the future, virtual agents will be the main source of information about consumers," said Del Barrio.
Long before entering into debate about the number of lost jobs that this would cause Victoria Gómez, Big Data Sales Leader of IBM Cloud stressed that in cognitive technology will not replace the person "we seek to increase the skills of the person." Gomez also pointed out the value of the data as follows: "Neither Facebook, nor Alibaba have assets. What they have is data."
On the other hand, the democratization of innovation through tools such as Open Source was a topic that came to light this day. It was learned that IBM is one of the companies that contributes most to Open Source worldwide. Daniel Villanueva, expert in Big Data mentioned the ability to predict even future prices through mathematical models and algorithms from free data and Open Source.
On the other hand, as highlighted by Rafael García, director of MSMK at the beginning of the event, each edition of the Big Data to Action seeks to include themes of trend to which the institution has been able to take the pulse during these years.
The use of Big Data and Analytics in HR departments (People Analytics) was the topic of discussion in the only round table of the event where the long way to go in the management of talent and in turn the great changes made was highlighted. "The data allows us to put the employee at the center of the organization and personalize their experience," said Carla Martinez, director of Strategy & Organization at Synergic Partners. On the other hand, Daniel Ruíz, director of BQ and member of the LMS faculty mentioned the need to make it clear that it is necessary to include technical profiles in these areas as well.
Blockchain proof of unbelievers
Jorge Lesmes, Head of Blockchain of Everis Banking Practice in the UK, jumped on stage to introduce the audience to one of the topics that created the most excitement. Blockchain What is it? Is there a way to understand its complexity? Lesmes said that there is no consensus to define this technology, in fact "the best thing that can happen to the Blockchain is not having to explain it" How many of us would explain in a conceptual way the technology behind a mail or SMS?
Lesmes explained that it is a source of data distributed among multiple participants, that is to say decentralized, whose historical information is immutable, where a consensus is necessary between all the parties to make change that will later be duplicated or added to different registers by building a chain.
He also assured that the Blockchain is here to stay and this is proven in the results obtained so far. "The distributed network offers great potential to improve transaction speed, transparency and cost reduction..." he added. It is a protocol that will allow the transmission of value quickly, which exemplified with a real case applied by Everis, where with this technology in just eight seconds it is possible to send dollars from one bank in the United States to another in Tokyo in yen , the agility is significant since this transaction would traditionally take between 3 and 8 days.
Another feature emphasized by Lesmes in his speech is the security of the data transmitted. This technology surpasses hackers since the information is cryptographically encrypted and also duplicated, which allows that if one node or block is attacked, others survive. In addition, the Blockchain application transcends the banking sector, the expert mentioned examples in several sectors such as health or the public sector. In short, the Blockchain is the starting point of the Internet of Value that will change the global perspective on goods, services and contracts by doing the same as the traditional Internet did for information.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.
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