Regional News

Google adapts its services to feature the achievements of women

By Silvia Castro Betancourt 0 Comments NEWS, Regional News
Google has introduced several new features in its online tools to mark the celebration, of International Women's Day, March 8th. The company has introduced a thematic 'doodle' in its search engine, it has given visibility to the businesses led by women in Google Maps and offers answers about inspiring women from its Assistant, among other initiatives.
Thus, it has activated this Thursday a thematic 'doodle' in its web search engine that shows 12 stories written and illustrated by women artists from different countries, to which were provided keywords and they were asked to create an illustrated personal story from this, capturing a moment, history or daily experience related to them or to relevant women in their life.
Google has also presented a short film in which it highlights that Google Search data in 2017 indicate that users have conducted more searches on gender equality than in previous years. This audiovisual piece shows the main questions asked in searches about gender equality, as well as search trends related to women. This video is also an "audiovisual tribute" to "relevant" women, according to the company.
Another initiative launched this Thursday by the US company is the ability to indicate, through the Google My Business service Google Maps, that a business is directed, has been founded or owned by one or more women. This information will appear included in the highlighted features of the company profile.
Finally, Google has introduced in its Assistant answers to questions about inspiring women, milestones and achievements made by women, and a review of several Spanish women who have stood out for their professional careers. This service also offers quotations and famous quotes from feminine personalities such as Emilia Pardo Bazán, Concepción Arenal or Clara Campoamor.

The above article was written and published in Spanish and has been translated into English. Click here to read the original article.


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