The first locally-made initiative directed at the Aussie job sector has been launched by Indeed, and boasts being the one and only "complete" job platform in the country.
The new campaign, ‘The Complete Job Search’, alleges that Indeed is the only online job comparison platform for Australians to conduct a thorough job search.
“You would never do an incomplete job, so why do an incomplete job search?” questions the ad. In both its 30 and 15 second formats, the TVC dramatises incomplete work projects – from a half finished bridge to a bathroom without walls.
“After family and health, a job is the most important thing in most people’s lives,” says senior VP of marketing at Indeed, Paul D’Arcy.
“When people search for a job, they want to see all of the options. Every month, more than four million Australians come to Indeed to find jobs that can’t be found on any other site.”
According to research conducted by Indeed, only 10% of Australians felt they knew of all the open opportunities when they last conducted a job search.
Read more here.
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