Regional News

Spain: Google allies with Asempleo, Linkedin and Adecco for job searches

By Silvia Castro Betancourt 0 Comments NEWS, Regional News

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Google is launching a new functionality, Google for Jobs, in its Spanish search engine which aims to make job searching virtually painless. Spain is the first European country to have Google for Jobs introduced, which is already operational in the US and in some countries in Latin America and Africa.

"We want to help Spanish users -- via our search engine -- access job offers that really fit their needs quickly and easily," explains Luis Collado, Head of Strategic Alliances at Google Spain.

Once a user has conducted a search using the Google for Jobs functionality, (looking for a telemarketing position in Barcelona or a marketing manager role in Coruña, as an example), they can view all offers from employment agencies, temp agencies, aggregators, etc, that have been added to this new experience. Google already has partners such as Linkedin, Adecco, Opcionempleo, Hosteleo, Asempleo, Jobatus and Buscadordetrabajo.com.

Google expects the new functionality to stimulate the Spanish economy.

"Without a doubt, it will help to ensure more transparency in job offers, and this will have a very positive effect for the entire labor market," says Collado. The manager is confident that it will also increase the use of Google as a starting point for job searches and have a very positive effect on the traffic generated for its partners, agencies and employment portals. "We will provide them with much higher quality traffic, with less bounce rate and higher conversion rate, that is, many more users will complete the job application process on their web pages," he continues.

What advantage does the tool bring to the user? They can choose multiple filters when looking for a job: category, location, date of publication, type of contract and company. In addition, they can create alerts according to their needs thus being able to resume the search performed at any time. Likewise, if the location is activated, thanks to the synergy with Google Maps, the user will be able to better define their search, being able to see the existing offers ranging from 3 to 300 kilometers, depending on where they are located.

If the search does not mark borders, Google for Jobs also allows searching for employment in the US, Argentina, Chile, Mexico, Colombia, Brazil, Nigeria, Kenya and South Africa, the countries where the functionality has already been launched. The company plans to launch the functionality in more countries over the next few months.

The manager says that in Spain, Google is open to indexing any employer. And clarifies that "there is no economic component in this functionality. The agencies, portals or aggregators of employment do not pay anything for being in Google for Jobs or for the traffic generated. The only way we have to monetize is through the related Adwords ads."

Google argues that with this release they do not become a competitor of employment agencies, ETTs or aggregators. "We complement them. We do not ask users for information about their abilities and other aspects. We do not overlap the work of others. We are not an employment portal. We just want to be the starting point for the job search, and logically this will add transparency and efficiency throughout the process, and this will be a challenge for everyone."

Despite their words, some employment portals such as InfoJobs, one of the largest in Spain, are not on Google for Jobs as of yet, as confirmed by the internet giant. Sources of the sector assure that the movement of Google supposes a hard setback for this and other companies dedicated to the same business when providing some services which they already offer. In addition, Google for Jobs is open to any company, portal or business that offers job opportunities. As specified by the search engine, "by just implementing a bit of technology, anyone can publish their offers in this new functionality".

From BuscadorDeTrabajo, on the other hand, they defend Google's initiative, which means unifying job offers in a single space, so that the candidate can access all the portals in a single search.

"That, for a portal like ours is a great opportunity," says its CEO Javier Aragón, and Carlos Doncel, Project Director of Jobatus Spain, who sees it as a positive that "the job search is centralized in a single place in favor of the applicant."

The initiative of the internet giant has also been well received by Asempleo, the association of employment agencies and temporary employment agencies. According to its president, Andreu Cruañas, "a greater dissemination of job offers, based on professional criteria, will be very positive for our labor market."

All in all, Google will have to fine-tune how it operates Google for Jobs. The company has already added another Google Shopping tool to its search engine, a price comparison that cost it a fine of 2.4 million in Brussels. The firm was accused of abusing its dominant position in the search market (90% share in most European countries, including Spain) to take over other markets, in that case, with the price comparison service.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is From Classifieds to Marketplaces – Capturing Value from the Transaction and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.

Leave a comment

Your email address will not be published.