Regional News

US: 1Berkshire debuts “the jobs thing” hiring portal

By Katherine Fanning 0 Comments NEWS, Regional News

Berkshire county has recently launched their exclusive jobs portal, "the jobs thing", which offers only full-time positions that make over $40,000 yearly.

After conversations with employers across the region, frustrated job seekers, and career-focused professionals looking to advance, we learned that employers often have a hard time marketing select employment opportunities in the county, let alone outside the area. the jobs thing tackles this workforce gap as a reliable jobs resource for local job seekers and employers, and it’s also the first and only job site in the Berkshires that is actively marketed across the country to help recruit new employees and residents to the region.

the jobs thing was created in partnership with Berkshire Health Systems, General Dynamics Mission Systems, Williams College and Greylock Federal Credit Union through a “jobs collaboration” project that started last year. Together, we launched a pilot marketing campaign that utilized digital retargeting directed at specific audiences across the country. Over just a few weeks, 500,000+ individuals were exposed to employment opportunities here in the Berkshires. We found that a significant number of those who were exposed clicked through to our partner websites. It was with this evidence that 1Berkshire began to develop a brand-new hiring portal open to members and non-members of our organization.

We are incredibly excited about the opportunities the jobs thing can offer our members and others who are looking to market their positions and the region. With this tool, we aim to raise the bar of employment opportunities and help to recruit great talent to the Berkshires. Take a look; we’re sure you’ll be just as excited as we are for what the jobs thing can be.

SOURCE 1Berkshire
Edited by K. Fanning

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